RE/MAX: Canada’s ‘Most Trusted Brand’ in Real Estate


RE/MAX is Canada’s “most trusted brand in real estate,” according to a new survey by Reader’s Digest Canada.

More than 1,500 consumers indicated their favorites in 28 brand categories, and this year’s survey was the first to include real estate. Joining RE/MAX on the list were top brands such as Apple, Holiday Inn, Kellogg’s and Campbell’s. See all the 2010 winning brands.

The survey revealed that RE/MAX Associates are five times more “trusted” than the second most trusted brand.

“Our Associates should be proud and honored to receive the confidence of Canadian consumers,” says Elton Ash, Regional Executive Vice President for RE/MAX of Western Canada.?”It’s an inspiring merit that the best trained and most experienced agents have received for providing valuable assistance to so many families.”

Here’s how Reader’s Digest explains the survey process:

“Questions were divided up among three sections including trusted Canadian personalities, trusted Canadian professions and industries, and finally Trusted Brands. In this last section, the survey focused specifically on: which brands you trust the most in 28 different brand categories, drivers of brand reputation and impact of the trusted brand seal.”

Read a news story about the results.

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